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使命：我们致力于从沙漠到城市的生态环境修复
mission: dedicated to ecosystem restoration that turns deserts into cities

愿景：引领沙漠绿色经济、开拓人类生存空间
vision: to lead the desert green economy that expands the living space for mankind
新愿景：再造生态新亿利，冲刺世界500强
new vision: to reshape elion into a fortune global 500 eco-business

核心价值观：客户为本、奋斗为荣、厚道共赢
core values: dedication to customer service and persistent trustworthiness for shared benefits

精神：艰苦奋斗、敢为人先、锲而不舍、忠诚执行
spirit: hard-working, pioneering, perseverant and loyal
精神品质：坚持、坚守、坚毅
virtues: perseverance, dedication, and determination

四个亿利：科技亿利、质量亿利、国际亿利、生态环保亿利
four-pronged development goal: to pioneer in advanced technologies, superior quality, global presence, and ecological progress

经营战略：进、稳、退；“2234”经营战略；瘦身战略；省亿利战略
2：聚焦“洁能环保”与“生态服务”双主业
2：用好洁能股份和生态股份两大激励平台
3：重构集团总部、生态地产、洁能环保三驾马车，打好“三大王牌”
4：贯彻“四以战略”打好“四大战役”
business philosophy: to make steady progress in focused eco-business areas with reduced costs and increased efficiency in line with the “2234 strategy”
2 focused areas: clean energy for environmental protection, and eco-restoration-targeted services
2 share option incentives: elion energy and eco-elion
3 trump cards: headquarters economy, eco-friendly real estate, and clean energy for environmental protection
4 endeavors: to reduce debts through a streamlined corporate structure; to replace short-term bonds with long-term ones; to cooperate with larger banks; and to replace bonds with equities

文化之魂：讲纪律、讲狼性、讲执行、讲奋斗、讲情怀
执行文化：把事情一次做成
“三狼”文化：狼性、孤狼、群狼
“三秒”文化：秒速、秒杀、快一秒
corporate belief:
to strive aggressively for lofty ideals with strict discipline, painstaking effort and resolute execution
execution efficiency:
to get things done at once
to be an individual master-hand and a delightful team-player
to think and act faster

亿利品格：忠诚、拼命
elioner: loyal and diligent

用人标准：一品两钱
品：忠诚厚道，坚守《忠诚准则》
两钱：赚的来钱，融的来钱
employment benchmark:
character: loyalty, trustworthiness, and compliance with the code of loyalty
competence: able to make money and raise capital

团建“九要”秘诀：
nine tips for team building:
1．团队要狼性wolf-like aggressiveness
2. 纪律要严明strict discipline
3. 文化要升华enhanced culture
4. 奖罚要分明rewards and punishment
5. 激励要大气generous incentives
6. 人才要优化optimized talent mix
7. 执行要秒速swift execution
8. 干事要结果result-oriented action
9. 危机要警惕crisis vigilance

长远目标：百年亿利、世界亿利
ambition: to become a time-honored brand with global prominence